Lilja the Label

Lilla Roberts is supporting excellent Finnish design with its fashion partners. Get inspired by Lilja The Label that makes their products out of recycled fabric regenerated from plastic collected from the oceans. Hotel guests also receive an exclusive benefit on May and June. More info upon check-in. 

Lilja the Label is a Finnish swimwear and activewear brand established in 2016. Our products have been inspired by the gorgeous planet we are privileged to live on, and are doing our best to preserve this so that the next generations, too, can enjoy everything we love so much. We are aiming to generate as little waste and pollution as possible in our entire production chain, and are making our products out of recycled fabric regenerated from plastic collected from the oceans. By manufacturing our products from recycled materials, we are able to give these valuable resources a new life and continue doing good for the planet.

You’ll find us online at liljathelabel.com and locally in Punavuori at Pursimiehenkatu 14. Our store is serving you between 12-17 from Tuesdays to Fridays. We are also opening a new summer concept store at Iso Roobertinkatu in the end of May - stay tuned by following our Instagram @liljathelabel!