Lovia is a Helsinki-based brand that makes quality leather bags and jewellery out of leftover materials from the Nordic countries. The collection’s unique materials include salmon skin from the cold waters of Iceland, elk skin from Finnish forests left over from population control hunting, and excess leather used in design furniture manufacturing in Finland. All products are handmade by experienced artisans - the bags in a small Italian luxury factory and jewelry by a Helsinki-based goldsmith.
Lovia has created a DNA-concept with which the origin of each product can be tracked all the way to its basic materials. Each Lovia bag has its own serial code by which its birth story, the past lives of the materials and makers’ daily tasks can be viewed at loviacollection.com/dna.