Samuji

Lilla Roberts promotes Finnish design through its fashion partner concept. For May-June, our featured partner is Samuji - creating thoughtful and free-spirited pieces that serve a purpose in the wardrobe. Hotel Lilla Roberts guests receive an exclusive check-in benefit.

"It's a privilege to be featured at Lilla Roberts and share the story of Samuji, centered around self-assurance and beauty."

Samuji is a Helsinki-based design studio founded in 2009. We create thoughtful and free-spirited pieces that serve a purpose in the wardrobe. Our ambition is to produce sustainable and interesting design with high standards. The respect we have for the nature stems from our nordic roots - we are firm believers in mindful consumption and the ideology of buying less but better. Wearing a Samuji piece we wish one feels confident, relaxed and beautiful.

Sustainability is a deep-rooted commitment for us and responsibility is present in every choice. We strive for continuous research and improvement and commit to learning while enhancing the things we're already good at.

Samuji's head of design is Finnish fashion designer Anne-Mari Pahkala. The selection is currently available at our online store at Samuji.com and at Samuji Shop on Liisankatu 17, Helsinki.

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Hotel Lilla Roberts guests receive an exclusive benefit to Samuji on check-in.