Helsinki Pride is the largest human rights and cultural event in Finland. Pride month will be celebrated throughout June, Helsinki Pride week will take place from 24-30 June 2024, and the parade and park celebration will take place as usual on the Saturday of Pride week, 29 June 2024.

To quote our owner Petter Stordalen: "We support Pride because we want to send the message that our doors are open to everyone no matter who you love or who you identify as. We take a stand for equality and respect."

As part of Strawberry, Hotel Lilla Roberts will be one of Pride's official partners again in 2024! We are honoured to be part of building a more equal society.

"I am extremely happy and proud that our hotel company will continue its multi-year partnership with Pride. This partnership reflects our commitment to diversity and inclusivity and our desire to play our part in contributing to positive change in society. It is a pleasure to be part of this meaningful collaboration and celebrate the power of love, equality and inclusion together," says Outi Hartman, Brand & Communications Director, Strawberry.